Networked individualism: What in the world is that?

Social relationships are changing and technology is at the center of the story.

Our work at the Pew Internet Project and the University of Toronto’s NetLab (especially research for the Connected Lives Project) does not support the fear that the digital technologies are killing society. Our evidence is that these technologies are not isolated — or isolating — systems. They are being incorporated into people’s social lives much like their predecessors were.

People are not hooked on gadgets—they are hooked on each other.

But things are different now. In incorporating the internet and mobile phones into their lives, people have changed the ways they interact with each other. They have become increasingly networked as individuals, rather than embedded in groups. In the world of networked individuals, it is the person who is the focus: more than the family, the work unit, the neighborhood, and the social group.

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